Why would you need a script for making a cold call? Consider this: You have your list of names and phone numbers. Before the end of the day, you need to make 100 calls. Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial.
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Imagine how stressful it would be to go into each of these calls without direction. Now, imagine what you could accomplish with a script that’s clear and persuasive. Here, I’ll share more about cold calling and show you what a typical cold call looks like — plus what I consider to be the best cold call script ever.
(If you're in a hurry, skip to the script or download free sales call templates.)
Table of Contents
A cold call is when sales reps reach out to a potential buyer who's never interacted with them or their company before, with the intent to sell a product or service. Cold calling typically makes use of a sales pitch script to ensure reps sell the product effectively. It's a common practice in outbound sales.
Have better conversations with your sales prospects using these free templates.